Marketing Information : Advertising Information

Marketing Information

Why join Herword.com?

To catch the attention of your target market.
If your product or service is directed at working women 25 to 40 yrs. old, you can promote it and even offer it in the site. This market is the fastest growing demographic on the Internet. And this increases the more global your strategy becomes.

Ex.
In 1998, BWIE readers had a male to female ratio of 63:33. In 1999, this ratio became 57:43. This is expected to increase further to 50:50 as more women get on the web. -- Source: BWorld Online independent survey, 1999)

More women (44 per cent in 2000 compared to 41 per cent in 1999) are going online. -- Source: The Face of the Web, annual study of Internet trends by international research firm Ipsos-Reid.)

Today, women represent 48 percent of Internet users, with forecasts estimating that they will begin to outnumber men online within the next 12 months. -- Source: Adrelevance Inc., 2000

Will the site be a good tool for promoting my product or service?

Definitely. The Internet has become a vital resource for product information which can translate to actual sales, whether through electronic means or actual purchase. Having an Internet presence increases the exposure of any product or service, giving consumers a chance to “window shop” and may lead to future purchases.

Ex.
52% of Internet users go to the Internet to gather information about products and services. Almost as many – 40% – have taken the plunge and purchased a product or service directly online. -- Source: Digitalfilipino.com, April 17, 2000

Nearly 120 million out of the estimated 300 million worldwide Internet users have already made a purchase or transaction online, with as many as one in four purchases made on impulse, according to an Angus Reid Group study of Internet users in 34 countries. Contrary to other studies, the vast majority of shoppers were very satisfied with their online experience and only a minority voiced concerns about fraud and security issues. -- Source: Digitalfilipino.com, April 17, 2000.

Do women really spend time on the Internet?

As mentioned above, more and more women are spending time on the WWW. Its growth has even surpassed the growth of the overall online population. Women flock to sites that spark their interest, which generally follow their off-line shopping behaviour.

Ex.
The total Web universe expanded by 22.4% during the past year, while the female user universe expanded by 34.9% -- Source: It’s a Woman’s World Wide Web, by MediaMetrix and Jupiter Communications, August 2000

Sites with a high concentration of women tend to fall into the following genres: toy retailers, women’s portals, greeting cards, retail savings, and health sites. -- Source: Adrelevance Inc., 2000

Why is a female audience desirable?

Most of the earlier web sites crowding the Internet have followed a generally male point of view in terms of content and marketing. Just like traditional media, men and women have different preferences. In the last two years, web sites that cater to women who have high decision-making and puchasing power have increased. Targetting women online has become a growing global trend.

Ex.
Recent studies show women exert a great deal of purchase power, controlling 75 percent of family finances and 80 percent of purchase decisions. Source: Busines 2.0, June 1999

What kind of advertising options can we avail of in Herword.com?

Banner advertising
Sponsored pages
Raffle promos
Online supplements

How will I be assured that the site will attract its intended audience?

The site’s positioning is targetted at that segment of women who usually use the Internet to gather information about products and services, and read interesting articles that matter to them.

Our marketing plans include promoting extensively in print and radio, and through word of mouth

Advertisers can come in as site partners and help in providing value-added content to the site.